Dealing with Hostile Media    
    Frank Kimbal Johnson offers some guidance    

For obvious reasons, all journalists and TV and radio interviewers are not only well trained for their jobs, but also specially briefed regarding their employers' policies on key issues. And no matter how 'intrepid' or 'incisive' their performances before the public, the fact remains that any of them seen to deviate from these corporate policies will be summarily dismissed, with little hope of similar employment elsewhere.

Since the mass media have now become vehicles for fundamentally anti-British propaganda, it follows that their front-line hirelings are obliged to adopt an uncompromisingly hostile attitude to all interviewees seen to espouse patriotic causes. To put it bluntly, media monkeys will always dance to the organ grinders' tunes. It can therefore be taken as read that all political news items, election coverage, public debates and interviews are designed, among other things...

  • to exclude any reference even to the existence of the British National Party, let alone its policies and failing this...
  • to present the BNP in the worst possible light by the simple device of giving its enemies almost unlimited amounts of media space and denying any right of reply, or...
  • to conduct any unavoidable interviews with BNP representatives in such a manner and in such circumstances, as to show them up in the worst possible light and prejudice the public against them.

And since, unlike their opponents, many BNP supporters are unaccustomed to Media interviews, they can sometimes make a poor showing regardless of the merits of their case. Where TV and radio interviews are concerned they may well walk into a 'studio ambush' with a hostile questioner, with at least one equally hostile opponent on tap, will bombard the hapless interviewee with loaded questions, and then at once attempt to interrupt any cogent reply. And if such treatment makes the interviewee understandably flustered and irritable, so much the better from the questioner's viewpoint, since it helps to reinforce the media contention that BNP people are an incoherent and unpleasant lot.

In these circumstances, and given the extremely rare opportunities for BNP representatives to make themselves heard in the mass media, they must ensure to be adequately prepared and briefed for any such encounter.

To begin with, all media inquiries should be referred to an authorised party, spokesmen or women, otherwise a 'no-comment' reply should be given. Secondly, these authorised representatives should be thoroughly briefed in BNP policy and preferably have undergone some special training in media relations and media management. Such training would best include media interview techniques and typical debating tactics. They can also even be used to highlight personal mannerisms, which give a negative effect, so that these can, where possible, be avoided in future presentations. Even the best of us have the odd mannerism of this kind, and it is up to us suppress it on public view!

Any good salesman will confirm that it's not enough just to "know your stuff," you must also know how to put it across. The BNP spokesman/woman must appear before the general public just as composed as any media or opposition representative. After all, we have to seen how an 'unelectable' Labour Party has been 'repackaged' by its spin-doctors in such ways as to enlist far more voter-support than its policies have ever deserved. By contrast, the BNP's policies are manifestly superior in every respect; what they need to attract greater support is adequate exposure and competent presentation. So while the volume of media coverage remains a serious handicap - only to be overcome as we make more and more news that cannot be suppressed - we can at least ensure that the quality of BNP personal and policy presentation is second to none.

Points to remember

Detailed advice and instruction in public and press relations, interviewing and debating skills is clearly a matter for BNP education and training seminars. Here, however, are some basic guidelines which I believe need to be followed:-

  1. Never share a platform or in any other way debate with aliens; the future of Britain is none of their business.
  2. Never share a platform or debate with the 'Anti-Nazi League' (ANAL) or any other groups of its kind; to do so implies acceptance of the 'nazi' label and puts us into a position of seeming to defend it rather than repudiate it. The whole charade therefore plays into our opponents' hands.
  3. Only agree to interviews/debates on condition of being given prior notice of the issues to be discussed; reject any attempt to depart from the agreed agenda during the interview.
  4. Make sure you are adequately briefed to handle the most likely questions to arise during the encounter.
  5. Make your answers/comments concise and cogent. If you tend to ramble on in long sentences, you'll be cut short by the interviewer or the opponent's interruptions.
  6. If, on the other hand, an opponent goes into a long diatribe against you or the BNP, you have to consider carefully whether it is appropriate to interrupt or just smile and shake your head. You only can judge this according to the circumstances. However, repeated interruption will jeopardise what could be a powerful weapon on your part: admonishing your opponent for continuing to interrupt you.
  7. Don't allow the interviewer to impale you with 'loaded' questions or keep you wrong-footed during the interview. Don't allow yourself to be put continually on the defensive. At once, seize the initiative yourself and question the interviewer's use of words, implication or 'evidence'. Most hostile 'questions' are really contentious statements designed to preclude an adequate reply in the time available (as in the much-quoted "have you stopped beating your wife?"
  8. When confronted with words like 'integration', 'racist', 'equality', 'society', 'British', and the like, do not always allow the discussion to proceed according to the interviewer's interpretation of their meaning. Where necessary, say: "It depends what you mean by... etc." In this way you can force the interviewer to expose his own ignorance/duplicity/partiality/ prejudice. And have your own crisp definitions of these terms at the ready!
  9. Don't allow the interviewer to put words in your mouth, such as by suggesting "What you seem to be saying is..." Tell him that you don't need an interpreter, and if he continues to misrepresent your viewpoint ask if he has a hearing problem. If you find that he's trying to make you look small and ridiculous (which is usually the case), it is isn't too difficult to do the same with him!
  10. If confronted with arguments that you represent only an 'extremist' minority not supported by the British public, ask the interviewer if he favours a referendum on the issue(s) in question, and affirm that you do - dashing from his hand the weapon of suggestion that the BNP is afraid of putting its policies to the test of public opinion.
  11. When faced with the contention that post-1945 Third World immigration has 'enriched' British society, demand specific instances of how, and then ask whether these could even begin to outweigh the enormous cost to the country in terms of unemployment, housing shortages, bankrupt social services, street crime, civil unrest and expenditure on the Race Relations Industry.
  12. If confronted by the claim that Britain now 'depends' on the ethnic minorities for the running of vital public services, answer with your own question: How then did we get through two world wars without them? As a general rule, using your own question to deal with the interviewer's question can be a good tactical ploy because it can often irritate and ruffle him and thus put him at a disadvantage.
  13. On the hand, never allow yourself to get irritated or ruffled. Never lose your temper!

As a last tip, much can be learned by studying the public performances of prominent politicians and other well-known media figures, so that you can note their debating skills and interview tactics. Finally, be of good cheer! The opposition may own the media orchestra, but we have the best tunes!

EDITOR'S NOTE: The interview tips given here reflect the writer's personal opinions and should not be taken in all respects to represent the official BNP interviewee's handbook. There may be one or two suggestions with which some readers will disagree, though most will probably be endorsed.

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